You were probably expecting a different exercise to be first. The face pull is first because of its importance in maintaining healthy shoulders and good posture.
The vast majority of people have very weak rhomboids, posterior shoulders, and middle trapezius relative to the other muscles in the upper body
The pause adds a significant advantage to the exercise that you can’t ignore. Most importantly, it will improve your technique considerably.
This exercise requires several things: good overhead mobility, strong shoulders, and a willingness to not give up.